Product leader. Open research.

15 years in programmatic advertising — building and scaling SSP systems that handle 30B+ ad impressions per week at one of the world’s largest search and advertising platforms. RTB auction mechanics, ML-driven optimization, publisher monetization at scale. Registered expert consultant on GLG, AlphaSights, Third Bridge, Tegus, Atheneum, and Dialectica. Now publishing independent analytical research at the intersection of technology, economics, and human behavior.